Good Morning Britain paid an emotional tribute to a late star.
Good Morning Britain paid an emotional tribute to a late star (Image: ITV)
Good Morning Britain paid tribute to a campaigner who had made several appearances on the show after her sad death this month. Jules Fielder, a lung cancer campaigner who used her own diagnosis to help raise awareness, was known for her advocacy work around the disease.
The show issued an emotional tribute as Jules’ local MP, Helena Dollimore, came on the show to discuss continuing her legacy. The GMB X page penned: “Jules Fielder was an inspirational lung cancer campaigner who used her own experience of being diagnosed as a motivator to raise awareness around the symptoms of the disease. Sadly, she passed away earlier this month. Jules appeared twice previously on Good Morning Britain, speaking about her advocacy work.”
Jules Fielder was an inspirational lung cancer campaigner who used her own experience of being diagnosed as a motivator to raise awareness around the symptoms of the disease. Sadly she passed away earlier this month.
Jules appeared twice previously on Good Morning Britain… pic.twitter.com/CV5iW5uyYt
— Good Morning Britain (@GMB) May 25, 2026
On the show, Dollimore said: “The thing about Jules is she made whoever she spoke to sit up and listen, whether it was the audience here on Good Morning Britain, whether it was politicians, and I raised her case in parliament. She met the health secretary, the prime minister, and she also made companies like Boots sit up and listen. And she had this vision that actually companies like Boots had a big role to play in raising awareness of these symptoms.
“She won that campaign by getting them to roll out on-shelf awareness labels in 200 stores. So now, when people go into the Boots in Hastings, they see these signs saying, have you had this ough for longer?
“But actually, if Jules were here, she would be saying, okay, what next? Where do we take this next? And is that your job now? And I feel very much that she lit the torch and it’s up to those of us still here to carry that torch forward. There is so much more that could be done.”
Tributes poured in, as one fan said: “What a pity she died.” One shared their own story, writing: “Lung Cancer: my friend was 46 and was diagnosed with lung, liver and bowel cancer. She never smoked or vaped. Started her treatment in August 2023. Passed away January 2023.”
