Holly Willoughby is said to be working on producing and starring in a new TV show, according to reports.
Holly Willoughby is working on a new project (Image: BANG Showbiz)
Holly Willoughby is poised to produce and star in a groundbreaking television programme. The former This Morning presenter is reportedly collaborating with her husband Dan Baldwin’s production company Hungry Bear to create a “‘multi-strand programme for digital platforms” as the television landscape continues to evolve.
An insider close to the star revealed to the Daily Mail Online: “The television industry has changed significantly in recent years. It is nothing like it used to be so it feels like a good time for Holly to do something a little bit different. It’s a new format, something completely new, modern and progressive. It’s not a podcast. It’s not something that anyone has done before. She’ll be at the centre of things both in front of and behind the scenes. Holly is loving developing the format with a small team.”
Holly Willoughby took a break from TV after facing a year from hell (Image: Getty)
Holly is among the names reportedly being considered to present Strictly Come Dancing following Tess Daly and Claudia Winkleman’s exits.
Former BBC One Controller Peter Fincham recently revealed to the Daily Mail’s Richard Eden’s Eden Confidential column: “My hairdresser also cuts the hair of a well-known channel controller. What’s said in Harry’s the hairdresser stays in Harry’s. But he says with great confidence that Holly Willoughby will take over.”
The 44-year-old star previously hosted competing show Dancing on Ice, and when the programme concluded last year, she described it as an “absolute privilege” to have presented the celebrity skating contest. Alongside a collection of nostalgic photographs from her stint on the show, Holly penned on Instagram: “A huge thank you to @itv, The brilliant team, Crew, Celebrities and Everyone who has been part of our Dancing on Ice family over the last 19 years.
“Every year, just when January felt at its greyest, Dancing on Ice arrived like a burst of glittering, dazzling light, warm, joyful, and full of heart… It has been an absolute privilege to work alongside true national treasures Jayne Torvill and Christopher Dean, and to have a front-row seat to their breathtaking skating. Watching them glide across the ice was nothing less than pure magic… A special thanks must also go to Arnica, Deep Heat,Spanx and fake tan, unsung heroes of the rink!”
“… I will miss it hugely, but I count myself so lucky to have had it for as long as we did. Finally and most importantly, thank you to you for watching, you’re the BEST! … [ice, skate and heart emojis] (sic)”.
A representative for Holly has been contacted for comment by Express.co.uk.


